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Writer's pictureJade Harman

Do we love or hate Emily in Paris?

Updated: Nov 9, 2021

This week we chat about comedians being vulnerable, why we have a love-hate relationship with new Netflix show Emily in Paris and iPhone hacks to save time and sleep. We discuss Go-To Skincare and our thoughts on their purpose and brand strengths.


"There is a difference between a goal and a purpose." Aleesha
"The name of the products and the description of the products have so much personality"- Jade

In this episode we debate:

  • Why is the new Netflix series, Emily in Paris frustrating us so much with her high end fashion on a junior salary? In the era of Sex and the City, Carrie Bradshaw clearly couldn't afford that luxury on a writer's income and we don't remember being as skeptical of the shows realism.

  • Comedian Ryan Shelton is really vulnerable in an interview on The Imperfects. Do we want our comedians to be this real?

  • When an amazing brand has too many purpose elements, should they just focus on one?

From this episode, you'll learn:

  • Why authenticity wins people over every time

  • How the way we binge watch shows has changed the way we interpret them

  • How to get your iPhone to do cool things by tapping the back

  • How copywriting can make or break your brand personality

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