This week we chat about comedians being vulnerable, why we have a love-hate relationship with new Netflix show Emily in Paris and iPhone hacks to save time and sleep. We discuss Go-To Skincare and our thoughts on their purpose and brand strengths.
"There is a difference between a goal and a purpose." Aleesha
"The name of the products and the description of the products have so much personality"- Jade
In this episode we debate:
Why is the new Netflix series, Emily in Paris frustrating us so much with her high end fashion on a junior salary? In the era of Sex and the City, Carrie Bradshaw clearly couldn't afford that luxury on a writer's income and we don't remember being as skeptical of the shows realism.
Comedian Ryan Shelton is really vulnerable in an interview on The Imperfects. Do we want our comedians to be this real?
When an amazing brand has too many purpose elements, should they just focus on one?
From this episode, you'll learn:
Why authenticity wins people over every time
How the way we binge watch shows has changed the way we interpret them
How to get your iPhone to do cool things by tapping the back
How copywriting can make or break your brand personality
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