InteliCare’s 24/7, in-home technology gives you smart insights, direct to your phone, that helps detect and prevent falls and health risks before they happen. It’s an incredibly simple and cost-effective alternative to give people the support they need to live safely and independently at home. InteliCare is a WA-based ASX listed company.
The Brief:
This technology is a completely new product category, the product as well as the brand. We were tasked to create an emotional connection with the brand and IneliCare's target markets. The client needed a memorable campaign that had an emotional connection and communicated that the technology isn't difficult to use, so the consumer wasn't afraid to adopt it.
The Strategy:
J&A workshopped the unique selling proposition with the creative team to pinpoint the biggest issues facing the target market. In consultation with a local, awarded Creative Director, the memorable campaign centred around the key message ‘Worry less. Care more’ showing how InteliCare can help improve lives and relationships with family members.
J&A Services:
Development of the creative campaign reverse brief
Identifying the unique selling proposition
Teamed up with award-winning creative directors in Perth to execute the creative idea and deliverables.
Liaised with the media buyers regarding channels in the media mix and what creative assets we would need to create.
Creation and management of the campaign rollout calendar including TVC, radio, prerolls, digital display, social media paid ads, social media organic, native articles, website campaign landing page and outdoor.
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