RedSands Campers are the highest quality 4WD campers. With multiple depots across WA, they provide a premium product coupled with exceptional knowledge and service.
The Problem:
When COVID-19 put a halt on international travellers, RedSands Campers needed to shift their focus to interstate and interstate markets within Australia. With bookings full for the northern WA dry season, J&A were tasked with increasing demand for RedSands Campers in the south west WA Summer period.
The Strategy:
A seasonal approach was taken, focusing on increasing brand awareness by advertising with high-impact media channels for the interstate market in the Summer period, and opting for low-cost, activation activities for the local market. Budgets were targeted to specific geographical locations to achieve maximum impact in the right areas.
J&A recommended strategies to increase lead generation for the business within the current and proposed marketing activities, plus strategies to keep the to assist the sales team from the lead to becoming a sale.
J&A Services:
Brand workshop with the AGEM team to understand their position against competitors, and motivators of their target audiences.
A marketing plan with how to effectively communicate their key messages.
A media and activities plan of channels to reach their desired audiences.
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